The Canadian group benefits sector is at a major digital turning point. Faced with growing competition and the increasingly demanding expectations of small and medium-sized businesses (SMBs), brokers, Third-Party Administrators (TPAs) and actuaries must accelerate their digital transformation. Here’s why—and how—Segic supports you in this essential process.
According to recent studies, nearly 73% of Canadian brokers already have a digital strategy, and 92% plan full implementation within the next five years (Insurance Institute).
In addition, 81% of brokers now use cloud-based systems to improve mobility and operational efficiency (Insurance Canada).
Today’s SMBs expect simplicity, speed, and cost control—benefits that only a well-executed digital strategy can effectively deliver.
Brokers are no longer just intermediaries; they have become high-value strategic partners for SMBs. With increased connectivity to insurers, advanced data analytics, and dynamic pricing, they can now offer group benefits solutions that are far more tailored and cost-effective for their clients (Insurance Institute).
In 2023, 32% of Canadian brokers were already using advanced analytics tools—a sharp increase since 2016. These tools enable better risk segmentation and deeper personalization of offerings (Insurance Canada).
Digital transformation is not only beneficial to brokers—it also provides major gains for actuaries. According to the ACORD 2025 study, only 25% of insurers have fully digitized their value chain. Yet the integration of Artificial Intelligence (AI) could reduce operating costs by nearly 15% and generate up to USD 480 billion in additional annual global profits (ACORD via Insurance Canada).
For actuaries, this means greater efficiency in actuarial modeling, better risk prediction, and an enhanced ability to deliver truly personalized offerings.
Segic offers a modular SaaS platform combined with leading-edge TPA services:
A flexible, robust digital infrastructure enabling the rapid configuration of programs tailored to the specific needs of SMBs (micro, small, or medium-sized businesses).
Segic enables brokers to access complete administrative services without ever competing with their clients. This unique model preserves the integrity of the broker–client relationship while significantly improving the quality of service delivered.
A centralized platform allowing brokers to easily design and offer packages integrating health, retirement, and wellness, supported by in-depth real-time analytics.
Today, less than half of Canadian companies (48%) offer voluntary benefits to their employees. However, this market is growing at an estimated 4–6% annually (Segic). Voluntary benefits are increasingly sought after by employees, particularly to cover needs not addressed by traditional plans (e.g., mental health coverage, pet insurance, financial programs).
Integrating these benefits into a broker’s offer via Segic is therefore a powerful way to enrich and differentiate the offering to SMBs.
By combining an advanced digital platform, a non-competitive TPA strategy, and a rapidly growing voluntary benefits marketplace, Segic positions itself as the ideal strategic partner for brokers, TPAs, and actuaries looking to seize new opportunities in the SMB market.
The digital transition is an opportunity to be seized now—to differentiate, build client loyalty, and create long-term value.
Contact us to explore how Segic can specifically support your ambitions in this new digital context.
