Benefits Marketplace

The Segic platform includes a Benefits Marketplace. It’s at the heart of the Segic strategy, enabling our clients to deliver, administer and manage all of an organization’s benefits (group insurance, group benefits, individual benefits, corporate benefits).

Benefits for organizations
(companies, unions, governments)

Group benefits remains a must for organizations wanting to reduce the risks they face by sharing it with their workers.

However, there’s a growing demand from employees or union members for more flexibility and a form of democracy in the choices available to them, as well as access to individual benefits.

The Benefits Marketplace’s purpose is to enable an organization to offer its employees or members all kinds of benefits, whether or not it has group benefits, as shown in the table below.

Group benefits

  • Life insurance
  • Drugs
  • Short- and long-term disability

Hybrid benefits

  • Dental
  • Accidental death and dismemberment insurance
  • Paramedical
  • Health account
  • Wellness account
  • Employee Assistance Program
  • Critical illness insurance

Individual benefits

  • Voluntary benefits
  • Optional insurance
  • Home, car, animal insurance
  • Telehealth
  • Financial

Organizations care about the well-being of their employees or members, and the Marketplace becomes a great tool to deliver and offer value-added benefits.

  • Here’s why the Segic platform’s Benefits Marketplace is a must nowadays:
    • Simplifies the budgeting of benefits-related costs for your company
    • Supports the company’s health strategy
    • Has a significant impact on employee retention and talent attraction
    • Fosters greater employee satisfaction with company benefits

Benefits for market intermediaries (brokers, insurers and actuaries)

Intermediaries are currently seeing a transformation in the group benefits sector. They’re experiencing a rapid change in the needs of clients looking for solutions to expand the benefits available to their employees or members, while controlling the costs of these plans. We can no longer simply review a group benefits plan as the market’s being doing over the past 25 years. Those days are over. We must now review the benefits plan proposal in a global context and consider adding individual benefits.

  • Organizations are looking for advisors to assist them in organizational strategies that target their business challenges, including:
    • A sustainable strategy for a healthy company
    • Employee retention
    • New talent recruitment
    • Cost management
    • Organizational productivity

The Segic technology platform’s goal is to generate new revenue, increase operational efficiency and give you a competitive edge over the competition.

  • Our Benefits Marketplace’s business opportunities speak for themselves. Here are some statistics that support our claims:


increase in group insurance costs by 2025 (2017 Mercer Study)


of millennials believe it’s important for businesses to promote health and well-being (Capital Group)


of employees say that benefits are one of the main reasons why they stay in their jobs(MetLife)


of plan members are not satisfied with their group benefits program (Sanofi, 2019)


of organizations do not have a
wellness account (Benefits Canada Survey 2022)


of the SME under 50 employees do not have group insurance (Article in the Insurance Journal)


Canadian employees are eligible for a benefits program (Limra)


of self-employed workers in Canada (Institute of Statistics of Quebec)

The Benefits Marketplace helps you offer your existing clients a comprehensive benefits plan by enhancing your group services package and adding individual benefits that directly affect participants. You will also be able to attract and serve organizations that would like to offer their employees or members a benefits plan when they had not yet had the means or desire to implement a traditional group benefits product.


  • Integrated Health Platform

    Dialogue is Canada’s premier virtual healthcare and wellness platform, providing affordable, on-demand access to quality care. Through our team of health professionals, we serve employers and organizations who have an interest in the health and well-being of their employees, members and their families.

    Added value to the platform:

    The Integrated Health Platform™ is a one-stop healthcare hub that centralizes all of our programs in a single, user-friendly application, providing access to services 24 hours per day, 365 days per year from the convenience of a smartphone, computer or tablet.

    Dialogue’s programs offer a convenient, easy-to-use digital experience for organizations and their members, which helps drive high engagement and results in positive health outcomes for employees.

    For more information, visit our website:

  • Online Pharmacy

    Medzy | Pharmacie Sonia Boutin Inc. and its affiliated pharmacists offer online pharmacy services. Easy, fast, secure, and delivery is free anywhere in Quebec.

    Added value to the platform:

    The platform allows you to manage your medications online and access a pharmacist at any time. Affiliated pharmacists provide proactive follow-ups and offer automatic refills, prescriptions for certain medications and prescription extensions, telepharmacy and 24/7 emergency services. No more waiting in line! Register in 5 minutes.

    For more information, visit our website:

  • The RESP that does MORE

    Kaleido has been a pioneer in education savings (RESPs) since 1964. The company offers flexible RESPs that adapt to families’ financial situations and exclusive support services to help them cope with the challenges of everyday life.

    Added value to the platform:

    Would you like to help a young person reach his or her full potential? Kaleido makes it easy to save for post-secondary education with IDEO+ RESPs and generous government grants – up to $12,800 per child! The process is quick and easy with our online tools.

    For more information or to make an appointment with an RESP advisor, go to

  • The simple way to protect
    your family

    Discover the #1 life insurance in Canada for families! Emma provides a personalized and 100% online experience at an unbeatable price.

    Added value to the platform:

    Emma provides a quick and easy life insurance buying experience, with personalized solutions to meet the reality of today's parents. We're very proud to be the first to introduce 100% online and no-medical-exam coverage to ensure peace of mind to Canadian families.

    Contact your Emma representative.
    For more information, visit our website


By becoming a benefits provider in the Marketplace, you have access to a market that covers the world of group insurance, the self-employed, and organizations that only want individual benefits, without group insurance.

The market in the field of collective and individual benefits is undergoing major changes and is looking for innovative solutions targeting the entire value chain.


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